Impact of IPTV

Content – With the implementation of IPTV, content will be easily available and easier to access and more importantly, it will be portable and secure.

Convergence – The utilization of the IP network to deliver many services will help many applications run on one single delivery channel. These services can run on different devices but the delivery will remain on the single channel.

Interactivity – The attribute that separates IPTV from cable TV is the interactivity. As the network is of a 2 way nature, the customer can interact with other customers on the network. Also, as we have seen on websites, advertising can be better targeted towards customers, making it more effective. This means, you do not have to see ads for products you will never need or buy.